Culture Shifts Magazine
Culture Shifts Magazine Podcast provides insights into relevant areas of culture, society & business. In our episodes we speak to figures from different sectors that enable change through new strategies, visions and communication concepts.
Moritz Gaudlitz, journalist, consultant and founder of Culture Shifts is your host.
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Culture Shifts Magazine
Navigating & Growing Business Ecosystems. A conversation with Miruna Turbatu
Today we are exploring the fascinating world of business ecosystems with Miruna Turbatu, Director of Brand & Business Ecosystems at TLGG Group. Miruna brings a wealth of experience and insight to our conversation, driving strategic growth and fostering sustainable relationships within TLGG's vibrant brand and business landscapes.
In this episode Miruna discusses the concept of ecosystems in the business world. She defines ecosystems at the corporate strategy level, product and market level, and growth level. She emphasizes the importance of building sustainable and resilient relationships within ecosystems, as well as creating and sharing value. She also explores the trends of regionalization and new globalization, as well as the shift towards solid and liquid brands. Miruna shares her strategies for fostering creativity and growth within ecosystems, such as talking to the market first and curating thought-provoking discussions and panels. She highlights the significance of authenticity, curiosity, and courage in building successful ecosystems for sustainable growth.
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