Culture Shifts Magazine

Chameleon Cars: Stella Clarke, BMW Group engineer, on creativity, machine learning and colour-changing vehicles

March 01, 2024 Stella Clarke Season 3 Episode 2

Imagine a vehicle that adapts to your mood, the weather, or even your outfit. We kick off our "The New Creativity" season and welcome Stella Clarke, an innovative Australian engineer thriving at BMW Group's Munich headquarters, who has recently steered her team toward a groundbreaking achievement in automotive technology.  Stella and her crew have been crafting concept cars that shift colours at the touch of a button, utilising advanced E ink technology akin to that found in your favourite e-readers. 
But there's more to this story than just revolutionary design. Stella delves into the creative process, sharing her insights on fostering inspiration, the significance of maintaining a clear vision, and the challenges of innovation in a rapidly evolving industry. Join us as we explore how Stella's work is not just transforming cars but also reshaping our relationship with technology, creativity, art and the future of design. 

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